The age of rockers and sailors is over. The tattoo scene has developed, away from ill-lit chambers with burly, bearded men scratching hearts onto biceps, to well-illuminated studios where young and talented artists do their work. The Swiss tattoo artist Alena Lizier, age 24, already has her own tattoo studio in St. Gallen, Switzerland. “Please take off your shoes when you come in”, she says. Hygiene is a must. Welcome to the new tattoo world.