Digital Marketing Specialist

Additive Industries

Additive Industries is accelerating industrial Additive Manufacturing (AM) of high end functional metal components. We offer modular and automated metal 3D printing systems, a highly differentiated offering on the market.

Our mission is to design and manufacture metal AM printers that can produce parts to outclass castings and machining as a method for manufacturing.

Job mission

The Digital Marketing Specialist is a newly created position at Additive Industries. We are looking for a digital marketing professional who can design, execute, and manage online marketing campaigns across multiple marketing channels: organic search, paid search, and display advertising, email, and social media.

We are seeking a candidate who can demonstrate a breadth of online marketing skills and knowledge. This role is responsible for raising the online profile of our company and our offering. The role would ideally suit a driven, proactive, and highly organized individual.

The key aspects of the role are:

• Increase awareness of our company and its offering and convert that awareness into leads
• Create and execute digital marketing campaigns
• Formulate a calendar of activities to support product launches and events
• Ad Copywriting and basic content creation
• Work closely with the Content Creator to leverage any content across multiple platforms
• Develop Visual Assets such as images, videos or infographics for Digital Campaigns
• Work with external agencies where necessary to create such content
• Administer the company website and constantly seek to improve the content and user experience
• Publish content on the website and social media channels
• Monitor and optimize marketing campaigns
• Be an expert user of data analytics software tools to increase conversions
• Drive marketing automation initiatives (expert user in Hubspot), email marketing, nurturing flows, CRM, lead process
• Communicate results to leadership
• Managing the campaign budgets

Reporting

The Digital Marketing Specialist reports to the Strategic Marketing Director.

Knowledge and experience

Education

• Bachelor’s Degree required, preferably in communications, journalism, graphic design, marketing, or a related field
• 3-5 years of experience in (digital) marketing
• Fluent in English and Dutch, speaking and writing

Requirements

• Proven work experience with lead generation campaign design/implementation
• A strong grasp of current marketing tools and strategies, with the ability to lead integrated digital marketing campaigns from concept to execution
• Strong portfolio/ work examples
• Experienced user of HubSpot
• Experience of data analytics software tools
• Understanding of Brand Voice, Buyer Personas and the Customer Journey
• Experience in design (Adobe Photoshop, InDesign, Illustrator, Premiere, and After Effects) is a plus
• Team player, with good communication skills, flexible and committed
• Highly organized with excellent time management skills and the mindset of a finisher
• A strong desire to always be learning
• A passion for working in high technology environments

Culture Additive Industries

Additive Industries is a young and fast-growing professional organization. We have developed a strong pragmatic team attitude in which we work and experiment together in achieving our joint goals. We are looking for a broad range of people with diverse backgrounds to join our organization. We have formulated the following personal traits contributing to our company culture:

• Open, self-confident and result oriented,
• Driven by technical challenges, eager to learn and entrepreneurial,
• Proven team player who takes ownership,
• Professional and structured.