Toyota Motor Europe and Dassault Systèmes Collaborate on Next Generation Digital Marketing

• Three-year contract to automate, integrate asset production with high-end visualization applications • Localized content for vehicle launches customizes car buying experiences • Automotive pioneer of lean processes gains edge in cost, time, quality, scalability

Dassault Systèmes (Euronext Paris: #13065, DSY.PA) and Toyota Motor Europe have signed a three-year contract to collaborate on an optimized digital production process to create next generation digital marketing solutions for all new car launches in Europe.  These solutions will feature localized and personalized content targeting consumers seeking new, customized experiences in the car buying journey.

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