Generative design: A new avenue for innovation

Generative design automates the design process. The engineer simply inputs the specific requirements, constraints and objectives and the AI gets to work creating designs that meet the objective. Without any kind of societal experience or learned bias, the AI creates designs that no person could ever have thought possible. Simply by creating a design to sit within technical parameters, it can revolutionise the entire look and performance of everyday products. It frees designers from repetitive tasks and it adds to their creative repertoire, often providing entire new creative avenues to explore and allowing them to focus on creatively driving innovation with new product concepts. Read more

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